Lg Watch Phone Case Study

EXECUTIVE SUMMARY After a successful ensnare of the LG run into echo in Europe, LG Electronics Canada, Inc. is preparing to introduce The Watch Phone to Canada. As an assistant selling manager I raise supporter in the development and execution of a recess marketing blueprint that blends with LGs 51 years of vane right while increasing market share in consumer electronics. No other watch phone currently exists in the Canadian market. The market is saturated with mobile phones and takeout electronic devices that fuck off 3G capability, a touch screen interface, MP3 instrumentalist and video calling. LG must(prenominal) entice consumers to switch from their handsets to the LG Watch Phone and repay gross revenue from new markets. Potential customers for this product give be educated, modern and upwardly mobile: young sister Boomers (aged 45-49), Gen Xers (aged 30-44), and older Gen Yers (specifically, the ages of 25-29). These consumers provide make product, pr ice and carrier plan comparisons between the higher-end handsets: Samsung Omnia; blackberry bush Tour; and Apple iPhone. My all-embracing marketing plan, with a plan launch during Q4 2010, outlines the follow3ing: optimal mug markets; product alterations; price shave strategy; an efficient dissemination channel supporting LGs new LTE technology; and a persuasive promotional campaign.

It is anticipate that the LG Watch Phone will be launched in Canada in on November 25, 2010. The marketing plan will see a 15% increase in LGs consumer electronics sector by Q1 2011. Key Assumptions The 2008 global nook did not severely run the performance of the! consumer electronics industry. We are nowadays at the end of Q3 2009. sparing recovery is slow with downward pressure on prices as consumers seek out break out value for their money. Majority of suppuration in the consumer electronics industry is the portable electronics market characterized by miniaturization and technological convergence. The brand honor associated with LG is Stylish...If you want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay