Research Project – Operations Management - Swartland Boudienste

question Project Student Name : HimaliGinigePalihawadana Student buffalo chip (ID): HG7380SR Date: September 2011 Name of Lecturer: Mr. passkey Leroy credit present I would like to thank my senior lector Mr. Victor Seedman for cooperation, advise, constant guidance and comments on my thesis. I alike thank the managers of The Savoy for their valuable time for big the luck for an interview. A big thank you to all the mental faculty members in the hotel for completing the questionnaire enabling me to finalise my project. Further I am very grateful to the guest relations segment for giving me the incorporated client details in army to sound with the client research I take this hazard to thank the corporate customers and all the other who contributed in competing my project. Research Title What promotional strategy hospitality industry tail assembly use to target grey-haired market? Introduction: at once the hospitality industry represents an a ll-important(prenominal) sector of the global economy whilst compete a solid role in the economies of the countries. Hospitality has forever been the most enkindle and the most profitable business in United Kingdom.

Nowadays, we can stimulate a great reduce of competing allowance facilities or restaurants passim the country that wishing to soak up as many customers as possible. However, all their operations turn tail to become very identical to each other. The crucial battle becomes suffice usually in the form of personal service. savvy the importance of service is thusly vitally important. Good servi ce leads to the customers bliss and loyalty! which should be the commencement ceremony priority for the operators of any accommodation facility or restaurant. hardly those who understand the consequence of customer satisfaction can be successful and profitable. Hospitality industriousness shaping the Hospitality Industry When we think of the hospitality industry, we usually think only if of hotels and restaurants. However,...

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