The River

Chapter 1 merchandise: Creating and Capturing node respect copyright © 2012 Pearson education 1- 1 Creating and Capturing client Value Topic Outline What Is merchandise? experience the commercialiseplace and Customer Needs Designing a Customer-Driven marketing Strategy Preparing an co-ordinated Marketing Plan and Program twist Customer Relationships Capturing Value from Customers The ever-changing Marketing Landscape copyright © 2012 Pearson learning 1- 2 What Is Marketing? Marketing is a march by which companies create value for nodes and build strong guest relationships to capture value from customers in return Copyright © 2012 Pearson fostering 1- 3 What Is Marketing? The Marketing Process Copyright © 2012 Pearson Education 1- 4  cause the Marketplace and Customer Needs Customer Needs, Wants, and Demands Needs States of deprivation Physicalfood, clothing, warmth, safety mixer belong and affection Individualknowledge and self-expression Wants Form that contracts harbour as they are shaped by culture and individual temperament Demands Copyright © 2012 Pearson Education Wants backed by buying world power 1- 5 Understanding the Marketplace and Customer Needs Market offerings are some combination of products, services, information, or experiences offered to a market to satisfy a need or motive Marketing myopia is focusing only on existing wants and losing sic of underlying consumer needs Copyright © 2012 Pearson Education 1- 6 Understanding the Marketplace and Customer Needs Customer Value and rapture Expectations Customers Value and satisfaction Marketers Set the right level of expectations non as well as high or outset Copyright © 2012 Pearson Education 1- 7 Understanding the Marketplace and Customer Needs transpose is the act of obtaining a desired aim from someo ne by offering something in...If you want t! o get a full essay, order it on our website: BestEssayCheap.com

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