How To Design A Marketing Strategy For A Given Company Provided A Situation

The following steps should be included while assent the trade dodging for a given situation in a confederacyCompany Background History - This sectionalization is needed generally to understand the current situations and past culture of the attach to . some(prenominal) have a big effect on the order s decision to launch a proceeds , the strategies used for merchandising , the budget located , and to some extent even ascertain the victory or overlookure of the product s performance in the tradeSWOT summary - A of the Strengths , Weakness , Opportunities and Threats , SWOT , give the informal and away conditions of the company . This gives a realistic position of the company in the market and the measures it is capable of taking , based on bribe skills and or past experience (David 2006Product - The product is ace ness of the most(prenominal) important part of the Marketing Strategy . This section should distinctly describe the product , its features , rear customers , and the unique features which plenty it away from the other products of a similar type In accompaniment the section can be sub-divided as belowProduct features etc . - As exposit aboveTarget market and customers - A of the segments and various characteristics of customers w .r .t . to the special productThe trade strategy used earlier - A brief of the strategy and the possible reasons for failure be covered here (Dolan 1991 , Wilson Gilligan 2003Competitors product and strategies - An analysis should be do on the competitors products , their success levels , and marketing strategies used ( HYPERLINK hypertext transfer protocol /network .quickmba .com /marketing http /www .quickmba .com /marketingThe marketing strategy - The marketing strategy should be made after proper evaluation of the above third points . Th e main argonas of focus should beChanges in! the company structure - in that rate are situations where the best strategy might fail , when it does non foregather with the current organizational structure .

One approaching could be a major or minor restructuring of the organizationTarget Customers - ground on the market segmentation , given above , the marker market could be made either focused or generic . In either case a eff of the proposed rule market should be givenPricing Strategy - Many products fail imputable to incorrect determine of the product . The most famed use is Lisa from Apple Computers . Hence based on the target customers , the pr icing strategy should be reevaluatedBusiness Model - This section specifically concentrates on the mode of sales . Examples of vexation models are sell , dealership , various e- blood line models etc . This is based on the make of the target customers and the company s resource availability . More than one trading models can also be chosen depending on requirementPromotion modes - proper(a) advertisements can change the course of buying behavior , a popular example being the MINI of BMW , which led folding in the US to go in for small cars . The proposed promotional modes are entirely dependent on the product , business models , finance limitations and target customers . The various modes that can be selected are Television , Radio , Internet ads , Banners...If you want to get a full essay, order it on our website: BestEssayCheap.com

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